Infiniti Design
Infiniti Design is an Italian brand that has made design a form of expression and sharing.
Our intervention accompanied the company on a path of digital enhancement, with a targeted focus on social media and content strategy, to amplify its positioning and activate new connections with designers, retailers and design enthusiasts: a tailor-made strategy for a global community.
Social Media Strategy
Visual and narrative content: balance between aesthetics and immediacy.
Each content was designed to combine visual elegance and accessibility, while respecting the tone of voice of the brand. We developed recognisable visual formats that could dialogue with the artistic direction and enhance the quality of the materials and lines. Video, in particular, has become a central tool: product focus, emotional pills and vertical content, such as interviews with designers, are essential elements in the publications.
Sharing projects created with Infiniti products – from international hotels to coworking spaces – has also strengthened the brand’s collective identity and created new storytelling opportunities.