Nidi
Nidi - Designing worlds beyond bedrooms
UX / UI, Website, System Integration
Nidi, a Battistella Company brand, doesn’t just sell furniture: it sets the stage where children can build their everyday adventures.
To truly capture this philosophy, we developed a digital ecosystem that allows imagination to roam freely, yet systematically. We completely reorganized a massive catalog, ranging from countless bed configurations to vibrantly shaped rugs.
We worked on the information architecture, creating a modern and accessible navigation journey from the general overview down to the finest detail. All wrapped up in a minimal, clean, yet naturally playful design!
To showcase the products and their customizations in 360°, we integrated Runway into our creative workflow. Thanks to AI, we generated video animations and visual assets that allowed us to bring the products to life, highlighting finishes and details while maintaining aesthetic consistency. It’s the perfect union between a human-centric design approach and the speed of new technologies: a visual narrative that inspires grown-ups and speaks to kids.
Mobile
