Atmosphera Italy

Atmosphera Italy — Rethinking Outdoor Narratives

Website, Performance Marketing

For Atmosphera, a brand that redefines open-air living with innovative and elegant solutions, we developed a project centered on crafting a narrative of refined atmospheres and evocative outdoor settings.

The new website, built around a deliberately essential design, relies on the power of visual elements to immerse users in the brand’s world. Developed in a headless architecture, it features an AI-powered search system and a dedicated area for industry professionals with exclusive content. The platform also integrates a marketing automation system with a chatbot and personalized workflows to streamline the management of incoming contacts.

Website

In parallel, we implemented a performance marketing strategy on Meta with a dual objective: expanding Atmosphera’s brand awareness and strengthening its positioning.

By leveraging the brand’s sophisticated outdoor aesthetic, the campaigns were designed to attract new audience segments and broaden the top of the funnel.
We focused on testing visual assets that highlight the expressive power of Atmosphera’s outdoor environments. The campaigns were structured to precisely reach target users, ensuring targeted visibility and consistent growth in brand awareness.

Private Area

Mockup Iphone X bianco

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