Data that
becomes
decisions.
We implement and manage measurement systems to turn digital data into actionable insight. GA4, GTM, custom dashboards, attribution and automated reporting.
Philosophy
"Collecting data isn't enough. You need to understand which questions it's answering — and which ones you're not yet asking."
— Palazzina Creativa approach
Tools
Dashboards you can read in 10 seconds.
Looker Studio, custom dashboards and automated reports: every stakeholder always sees the data that matters, in the format they use.
Interactive dashboards shareable with teams, connected to GA4, Ads, Search Console and any data source
Advanced analysis on large datasets, SQL queries on historical data and integration with ML models
Proprietary web interfaces built ad hoc when Looker Studio isn't enough: real-time, branded, embeddable
Artificial Intelligence
Not just reporting. Forecasts.
We integrate AI models to read data in natural language, detect anomalies automatically and project future trends.
Automated forecasting
Forecasting models trained on your historical data: traffic, conversions, revenue and churn. Every dashboard also shows what we expect in the next 30/90 days.
Natural Language Analytics
Ask your data questions in plain language. The system answers with analysis, causes and recommendations — without writing a single SQL query.
Anomaly detection
The system constantly monitors KPIs and alerts you automatically via email or Slack when they deviate from the expected range — before the problem becomes damage.
Our approach
Measure
to grow.
Advanced configuration of Google Analytics 4: events, conversions, audiences and integration with Google Ads.
Implementation and management of Google Tag Manager to track every interaction without touching the code.
Custom Looker Studio dashboards to always have the KPIs that matter right in front of you.
Multichannel attribution models to truly understand which channel generates value and optimise the budget.
User behaviour analysis with Hotjar and Microsoft Clarity to understand how visitors move on the site.
Automated reporting and real-time alerts so you never miss an anomaly in the data.
Ready when you are
Your data
starts
to talk.
Tell us about your project. We work from Treviso for companies across the Veneto region and all of Italy.