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Per l’immagine coordinata di TSG ci siamo ispirati proprio al territorio che, come rende unici i vini, diventa un elemento distintivo per vestire le bottiglie e non solo.",{"_key":48,"_type":52,"value":60},"Tenuta San Giorgio is a historic winery that sinks its roots and those of its vines into the Grave di Papadopoli, a small river island that divides the Piave River into two branches: here, a particular terroir gives their wines an unparalleled minerality and fragrance. For TSG’s corporate image, we were inspired by the terroir, which, just as it makes the wines unique, becomes a distinctive element to dress the bottles and 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Per le bollicine si tratta di un elemento grafico astratto dal percorso delineato dalle acque del fiume; ogni etichetta è caratterizzata da un colore diverso e da particolari immediatamente riconoscibili. Per i vini fermi abbiamo optato per un restyling delle label esistenti, riproducendo il letto del Piave con la verniciatura spessorata UV e usando la lamina oro nella tonalità che contraddistingue l’azienda. Restyling anche per le bottiglie Riserva, in cui abbiamo declinato diversamente la stilizzazione del letto del Piave e usato vernici spessorate e la lamina oro. L’elemento fluviale (insieme al pittogramma) è stato ripreso anche sulle box per il trasporto dei vini – progettate a partire da uno studio delle fustelle, per renderle adatte a contenere le diverse tipologie di bottiglie e diverse quantità – infine sulla copertina del catalogo, dove i colori del brand e un racconto emozionale presentano l’azienda e la sua storia per arrivare poi alle referenze.",{"_key":48,"_type":52,"value":210},"The characteristic territory where the Tenuta is located has been interpreted and graphically declined on three lines of labels, one for each type of wine: bubbles, still, Riserva. For the bubbles, the graphic element is abstracted from the path traced by the waters of the river; each label features a different colour and immediately recognisable details. For the still wines, we opted for a restyling of the existing labels, reproducing the bed of the Piave river with UV-thickened varnish and using gold foil in the company’s signature shade. Restyling also for the Riserva bottles, in which we declined the stylisation of the bed of the Piave differently and used thickened varnish and gold foil. 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