[{"data":1,"prerenderedAt":187},["ShallowReactive",2],{"menu-projects-count":3,"project-prodeco-pharma-progetti-di-comunicazione-palazzina-creativa-en":4},31,{"project":5,"featuredProjects":149},{"_id":6,"body":7,"categorie":8,"client":7,"coverImage":21,"excerpt":7,"gallery":7,"heroImage":25,"interventi":26,"logo":27,"sections":28,"seo":142,"settori":7,"slug":144,"subtitle":145,"title":146,"video":147,"year":148},"progetto-5885",null,[9,12,15,18],{"slug":10,"title":11},"branding-e-identita-visiva","Branding",{"slug":13,"title":14},"produzione-contenuti","Content Production",{"slug":16,"title":17},"social-media-marketing","Social Media Marketing",{"slug":19,"title":20},"progettazione-grafica","Design",{"alt":7,"height":22,"url":23,"width":24},934,"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1780569384\u002Fpalazzinacreativa.it\u002FImmagine_Cover-1_5904666bd\u002FImmagine_Cover-1_5904666bd.jpg?_i=AA",1400,{"alt":7,"height":22,"url":23,"width":24},"Art Direction\r\nContent Strategy\r\nSocial Media\r\nEmail Marketing",{"alt":7,"height":7,"url":7,"width":7},[29,52,59,72,87,99],{"_key":30,"_type":31,"bgColor":32,"smallText":33,"text":40,"text2":46,"textColor":51},"b0","fullscreenText","rgb(17,51,19)",[34,38],{"_key":35,"_type":36,"value":37},"it","internationalizedArrayStringValue","Art Direction, Content Strategy, Social Media, Email Marketing",{"_key":39,"_type":36,"value":37},"en",[41,44],{"_key":35,"_type":42,"value":43},"internationalizedArrayTextValue","Prodeco Pharma e il paradosso della “House of Brands”.",{"_key":39,"_type":42,"value":45},"Prodeco Pharma: The \"House of Brands\" Paradox.",[47,49],{"_key":35,"_type":42,"value":48},"Con 35 anni di esperienza in soluzioni fitoterapiche e un consolidato portafoglio prodotti, Prodeco Pharma ha avviato un’attività di riposizionamento. Per rafforzare ulteriormente il valore e l’autorevolezza dell’azienda nel suo complesso, abbiamo sviluppato un percorso di riposizionamento con un obiettivo preciso: evolvere da una “house of brands” eterogenea a un marchio corporate forte, riconoscibile e autorevole.",{"_key":39,"_type":42,"value":50},"With 35 years of expertise in phytotherapeutic solutions, Prodeco Pharma needed to bring the success of its individual product brands into a broader strategic vision. The repositioning project stemmed from this very goal: consolidating the corporate identity to establish the company as an authoritative, unified benchmark in the industry.","rgb(255,255,255)",{"_key":53,"_type":54,"boxed":55,"video":56},"b1","sectionVideo",false,{"_type":57,"url":58},"videoFile","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fvideo\u002Fupload\u002Fv1780569446\u002Fpalazzinacreativa.it\u002FVideo-intro-social.mp4?_i=AA",{"_key":60,"_type":31,"bgColor":61,"text":62,"text2":67,"textColor":32},"b2","rgb(237,237,237)",[63,65],{"_key":35,"_type":42,"value":64},"Alla base la ridefinizione del \"perché\", cuore della nostra attività di branding.",{"_key":39,"_type":42,"value":66},"The project began by redefining the \"why\"—the core of our branding work.",[68,70],{"_key":35,"_type":42,"value":69},"Ispirare, anche attraverso i vari touchpoint, un paradigma di salute dove persone, natura e rigore scientifico sono un tutt’uno. Sui social questo ha portato l’identità visiva ad abbandonare i cliché del settore come gli sfondi asettici e il verde farmaceutico e la direzione artistica è virata verso un look più caldo e di carattere, anche grazie al supporto ragionato dell’AI nella produzione dei contenuti.",{"_key":39,"_type":42,"value":71},"The aim was to inspire, across all touchpoints, a health paradigm where nature and scientific rigor are seamlessly united. The visual identity moved away from industry clichés, such as sterile backgrounds and pharmaceutical green, and the art direction shifted toward a warmer, more character-driven look, also through the thoughtful support of AI in content production.",{"_key":73,"_type":74,"image":75},"b3","sectionImage",{"_type":76,"alt":77,"asset":78},"cloudinaryImage",[],{"_type":79,"format":80,"height":81,"public_id":82,"resource_type":83,"secure_url":84,"type":85,"url":84,"width":86},"cloudinary.asset","jpg",911,"palazzinacreativa.it\u002FImmagine_Interna_59028ac76\u002FImmagine_Interna_59028ac76","image","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1780568962\u002Fpalazzinacreativa.it\u002FImmagine_Interna_59028ac76\u002FImmagine_Interna_59028ac76.jpg?_i=AA","upload",1368,{"_key":88,"_type":31,"bgColor":51,"text":89,"text2":94,"textColor":32},"b4",[90,92],{"_key":35,"_type":42,"value":91},"Si è superato il “modello catalogo” introducendo rubriche e contenuti utili, pensati per le reali esigenze dei target.",{"_key":39,"_type":42,"value":93},"On social media, we moved past the traditional “catalog model” by introducing recurring formats and valuable content designed for the audience's actual needs. ",[95,97],{"_key":35,"_type":42,"value":96},"Nonostante i vincoli normativi del settore farmaceutico (che vietano parole come “cura” o “guarisce”), il tono di voce rifiuta il linguaggio burocratico a favore di un approccio sereno e competente.\n\nQuesta transizione ha trovato inoltre la sua massima espressione nella scelta coraggiosa di metterci la faccia: video brevi, con protagonisti i dipendenti stessi di Prodeco, in contrasto con l’immagine istituzionale del mercato.",{"_key":39,"_type":42,"value":98},"Despite the regulatory constraints of the pharmaceutical sector (which prohibit words like “cure” or “heal”), the tone of voice rejected bureaucratic jargon in favor of a reassuring and competent approach. Furthermore, this transition found its ultimate expression in the bold choice to put a face to the brand: short videos featuring Prodeco’s own employees, in stark contrast to the institutional image typical of the market.",{"_key":100,"_type":101,"images":102,"title":138},"b5","mobileSlideshow",[103,110,114,118,122,126,130,134],{"_key":104,"_type":79,"format":105,"height":106,"public_id":107,"resource_type":83,"secure_url":108,"type":85,"url":108,"width":109},"mg163","png",1301,"palazzinacreativa.it\u002FImmagine-social_589844c5b\u002FImmagine-social_589844c5b","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1780568980\u002Fpalazzinacreativa.it\u002FImmagine-social_589844c5b\u002FImmagine-social_589844c5b.png?_i=AA",601,{"_key":111,"_type":79,"format":105,"height":106,"public_id":112,"resource_type":83,"secure_url":113,"type":85,"url":113,"width":109},"mg164","palazzinacreativa.it\u002FImmagine-social-copia-6-1_5912c39b8\u002FImmagine-social-copia-6-1_5912c39b8","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1780570128\u002Fpalazzinacreativa.it\u002FImmagine-social-copia-6-1_5912c39b8\u002FImmagine-social-copia-6-1_5912c39b8.png?_i=AA",{"_key":115,"_type":79,"format":105,"height":106,"public_id":116,"resource_type":83,"secure_url":117,"type":85,"url":117,"width":109},"mg165","palazzinacreativa.it\u002FImmagine-social-copia_58967bf67\u002FImmagine-social-copia_58967bf67","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1780568994\u002Fpalazzinacreativa.it\u002FImmagine-social-copia_58967bf67\u002FImmagine-social-copia_58967bf67.png?_i=AA",{"_key":119,"_type":79,"format":105,"height":106,"public_id":120,"resource_type":83,"secure_url":121,"type":85,"url":121,"width":109},"mg166","palazzinacreativa.it\u002FImmagine-social-copia-7-1_59147076a\u002FImmagine-social-copia-7-1_59147076a","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1780570142\u002Fpalazzinacreativa.it\u002FImmagine-social-copia-7-1_59147076a\u002FImmagine-social-copia-7-1_59147076a.png?_i=AA",{"_key":123,"_type":79,"format":105,"height":106,"public_id":124,"resource_type":83,"secure_url":125,"type":85,"url":125,"width":109},"mg167","palazzinacreativa.it\u002FImmagine-social-copia-5_589401d76\u002FImmagine-social-copia-5_589401d76","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1780569000\u002Fpalazzinacreativa.it\u002FImmagine-social-copia-5_589401d76\u002FImmagine-social-copia-5_589401d76.png?_i=AA",{"_key":127,"_type":79,"format":105,"height":106,"public_id":128,"resource_type":83,"secure_url":129,"type":85,"url":129,"width":109},"mg168","palazzinacreativa.it\u002FImmagine-social-copia-4_5892c9f79\u002FImmagine-social-copia-4_5892c9f79","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1780569009\u002Fpalazzinacreativa.it\u002FImmagine-social-copia-4_5892c9f79\u002FImmagine-social-copia-4_5892c9f79.png?_i=AA",{"_key":131,"_type":79,"format":105,"height":106,"public_id":132,"resource_type":83,"secure_url":133,"type":85,"url":133,"width":109},"mg169","palazzinacreativa.it\u002FImmagine-social-copia-3_5890a4713\u002FImmagine-social-copia-3_5890a4713","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1780569024\u002Fpalazzinacreativa.it\u002FImmagine-social-copia-3_5890a4713\u002FImmagine-social-copia-3_5890a4713.png?_i=AA",{"_key":135,"_type":79,"format":105,"height":106,"public_id":136,"resource_type":83,"secure_url":137,"type":85,"url":137,"width":109},"mg170","palazzinacreativa.it\u002FImmagine-social-copia-2_588860661\u002FImmagine-social-copia-2_588860661","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1780568930\u002Fpalazzinacreativa.it\u002FImmagine-social-copia-2_588860661\u002FImmagine-social-copia-2_588860661.png?_i=AA",[139,141],{"_key":35,"_type":36,"value":140},"Social Media Strategy",{"_key":39,"_type":36,"value":140},{"metaDescription":7,"metaTitle":7,"noIndex":7,"ogImage":143},{"alt":7,"height":7,"url":7,"width":7},"prodeco-pharma-progetti-di-comunicazione-palazzina-creativa","Phytotherapy for your health","Prodeco Pharma",{"_type":57,"url":58},2026,[150,172],{"_id":151,"categorie":152,"client":7,"coverImage":164,"excerpt":7,"featured":7,"interventi":165,"settori":7,"slug":166,"title":167,"video":168,"year":171},"progetto-6107",[153,156,159,160,163],{"slug":154,"title":155},"sito-web","Website",{"slug":157,"title":158},"ux-ui","UX \u002F UI",{"slug":13,"title":14},{"slug":161,"title":162},"eventi-aziendali","Eventi Aziendali",{"slug":16,"title":17},{"alt":7,"height":7,"url":7,"width":7},"Content, Sito Web, Events, Social Media Marketing, ADV","chiggiato-spa","Chiggiato Spa",{"poster":169,"url":170},{"alt":7,"height":7,"url":7,"width":7},"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fvideo\u002Fupload\u002Fv1785921253\u002Fpalazzinacreativa.it\u002Fprogetti_chiggiato_listing_video_6182ac3da.mp4?_i=AA",2025,{"_id":173,"categorie":174,"client":7,"coverImage":176,"excerpt":7,"featured":7,"interventi":180,"settori":7,"slug":181,"title":182,"video":183,"year":186},"progetto-1711",[175],{"slug":154,"title":155},{"alt":7,"height":177,"url":178,"width":179},1499,"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1746373516\u002Fpalazzinacreativa.it\u002Fprogetti_lago_cover_foto-1_39773b1f0\u002Fprogetti_lago_cover_foto-1_39773b1f0.jpg?_i=AA",2000,"UX\u002FUI, Website, 3D Configurator and System Integration","sito-web-lago","LAGO",{"poster":184,"url":185},{"alt":7,"height":7,"url":7,"width":7},"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fvideo\u002Fupload\u002Fv1746421267\u002Fpalazzinacreativa.it\u002Fprogetti_lago_cover_video.mp4?_i=AA",2023,1792410514369]