Prodeco Pharma

Phytotherapy for your health

Art Direction, Content Strategy, Social Media, Email Marketing

Prodeco Pharma: The "House of Brands" Paradox.

With 35 years of expertise in phytotherapeutic solutions, Prodeco Pharma needed to bring the success of its individual product brands into a broader strategic vision. The repositioning project stemmed from this very goal: consolidating the corporate identity to establish the company as an authoritative, unified benchmark in the industry.

The project began by redefining the "why"—the core of our branding work.

The aim was to inspire, across all touchpoints, a health paradigm where nature and scientific rigor are seamlessly united. The visual identity moved away from industry clichés, such as sterile backgrounds and pharmaceutical green, and the art direction shifted toward a warmer, more character-driven look, also through the thoughtful support of AI in content production.

On social media, we moved past the traditional “catalog model” by introducing recurring formats and valuable content designed for the audience's actual needs.

Despite the regulatory constraints of the pharmaceutical sector (which prohibit words like “cure” or “heal”), the tone of voice rejected bureaucratic jargon in favor of a reassuring and competent approach. Furthermore, this transition found its ultimate expression in the bold choice to put a face to the brand: short videos featuring Prodeco’s own employees, in stark contrast to the institutional image typical of the market.

Social Media Strategy

Mockup Iphone X bianco

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