[{"data":1,"prerenderedAt":167},["ShallowReactive",2],{"menu-projects-count":3,"project-margraf-sito-web-en":4},31,{"project":5,"featuredProjects":129},{"_id":6,"body":7,"categorie":8,"client":7,"coverImage":15,"excerpt":7,"gallery":7,"heroImage":19,"interventi":23,"logo":24,"sections":25,"seo":121,"settori":7,"slug":123,"subtitle":124,"title":125,"video":126,"year":128},"progetto-2022",null,[9,12],{"slug":10,"title":11},"sito-web","Website",{"slug":13,"title":14},"performance-marketing","Performance Marketing",{"alt":7,"height":16,"url":17,"width":18},1333,"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1746373055\u002Fpalazzinacreativa.it\u002Fprogetti_margraf_cover_photo-1_3965f8c72\u002Fprogetti_margraf_cover_photo-1_3965f8c72.jpg?_i=AA",2000,{"alt":7,"height":20,"url":21,"width":22},1280,"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1746373098\u002Fpalazzinacreativa.it\u002Fprogetti_margraf_hero-1_3969de7a3\u002Fprogetti_margraf_hero-1_3969de7a3.jpg?_i=AA",1920,"Website\r\nDAM \u002F PIM\r\nPerformance Marketing",{"alt":7,"height":7,"url":7,"width":7},[26,49,60,72,86,114],{"_key":27,"_type":28,"bgColor":29,"smallText":30,"text":37,"text2":43,"textColor":48},"b0","fullscreenText","rgb(254,94,3)",[31,35],{"_key":32,"_type":33,"value":34},"it","internationalizedArrayStringValue","Sito Web, DAM \u002F PIM, Performance Marketing",{"_key":36,"_type":33,"value":34},"en",[38,41],{"_key":32,"_type":39,"value":40},"internationalizedArrayTextValue","Una nuova esperienza digitale per raccontare la storica azienda del marmo italiana, per riposizionarsi e digitalizzare alcuni processi fondamentali.",{"_key":36,"_type":39,"value":42},"A new digital experience to tell the story of the historic Italian marble company, in order to reposition itself and digitize some fundamental processes.",[44,46],{"_key":32,"_type":39,"value":45},"Un sistema di ricerca prodotti efficiente e creativo è il fiore all’occhiello di un’interfaccia semplice e facile da usare, non solo per i progettisti, ma anche per i marmisti e i privati.\n\nLo storytelling aziendale è stato riordinato e semplificato per portare in superficie l’animo di un brand che ha una lunga storia e un solido know-how artigianale, ma al contempo riesce a mantenersi sempre un passo avanti per quanto riguarda l’innovazione tecnologica, lo stile e la sostenibilità: un’azienda che tratta il marmo come materia viva, in mutamento.",{"_key":36,"_type":39,"value":47},"An efficient and creative product search system is the jewel in the crown of a simple and easy-to-use interface, not only for designers, but also for stonemasons and private individuals.\n\nThe company storytelling has been rearranged and simplified to bring to the surface the soul of a brand that has a long history and solid craftsmanship, but at the same time manages to stay one step ahead in terms of technological innovation, style and sustainability: a company that treats marble as a living, changing material.","rgb(255,255,255)",{"_key":50,"_type":51,"boxed":52,"title":53,"video":57},"b1","sectionVideo",true,[54,56],{"_key":32,"_type":33,"value":55},"Sito Web",{"_key":36,"_type":33,"value":11},{"_type":58,"url":59},"videoFile","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fvideo\u002Fupload\u002Fv1746373564\u002Fpalazzinacreativa.it\u002Fmargraf_video_navigazione_sito_39715e22b.mp4?_i=AA",{"_key":61,"_type":28,"bgColor":48,"text":62,"text2":67,"textColor":29},"b2",[63,65],{"_key":32,"_type":39,"value":64},"Anche la struttura dei contenuti rispecchia l’attitudine di Margraf, grazie a un percorso ininterrotto - fluido - che connette prodotti, lavorazioni e progetti realizzati.",{"_key":36,"_type":39,"value":66},"The content structure also reflects Margraf's attitude, thanks to an uninterrupted – fluid – journey that connects products, processes, and realized projects.",[68,70],{"_key":32,"_type":39,"value":69},"Per presentare tutto al meglio abbiamo spinto sul taglio fotografico, valorizzando la presenza di immagini – accuratamente selezionate per dare un efficace contributo al racconto dei progetti di architettura, delle collaborazioni, delle collezioni e del prodotto e le sue lavorazioni.",{"_key":36,"_type":39,"value":71},"In order to present everything at its best, we have pushed the photographic angle, emphasising the presence of images – carefully selected to make an effective contribution to the narrative of architectural projects, collaborations, collections and the product and its processes.",{"_key":73,"_type":74,"image":75},"b3","sectionImage",{"_type":76,"alt":77,"asset":78},"cloudinaryImage",[],{"_type":79,"format":80,"height":81,"public_id":82,"resource_type":83,"secure_url":84,"type":85,"url":84,"width":18},"cloudinary.asset","jpg",1160,"palazzinacreativa.it\u002Fmargraf_mobile\u002Fmargraf_mobile","image","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1744480279\u002Fpalazzinacreativa.it\u002Fmargraf_mobile\u002Fmargraf_mobile.jpg?_i=AA","upload",{"_key":87,"_type":88,"content":89},"b4","sectionParagraph",[90,104],{"_key":32,"_type":91,"value":92},"internationalizedArrayBlockContentValue",[93],{"_key":94,"_type":95,"children":96,"markDefs":102,"style":103},"kl","block",[97],{"_key":98,"_type":99,"marks":100,"text":101},"kk","span",[],"Il lavoro per Margraf si estende anche alla gestione attiva di campagne di Performance Marketing. Ad obiettivi specifici abbiamo risposto con due tipologie di campagne altrettanto mirate: un uso puntuale delle keywords ci ha permesso di strutturare una campagna Google Search, a cui è associata una campagna Display che contribuisce al traffico verso il sito. I risultati vengono monitorati settimanalmente e, sulla base delle performance registrate, le campagne vengono modificate per un uso sempre ottimizzato del budget a disposizione.",[],"normal",{"_key":36,"_type":91,"value":105},[106],{"_key":107,"_type":95,"children":108,"markDefs":113,"style":103},"kn",[109],{"_key":110,"_type":99,"marks":111,"text":112},"km",[],"The work for Margraf also extends to the active management of performance marketing campaigns. We have responded to specific objectives with two types of equally targeted campaigns: a precise use of keywords has enabled us to structure a Google Search campaign, to which is associated a Display campaign that contributes traffic to the site. 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