Fornace S.Anselmo

Your style, one brick at a time
Rivedere la comunicazione del brand, per raccontarsi ad architetti e designer con il know-how di oltre cent’anni d'azienda.

Fornace Sant’Anselmo is the reference company for terracotta products and designer bricks. Our intervention supported the company in a process of reorganisation of brand communication through the main digital channels – in particular the website and social platforms – mainly targeting technicians and architects on the international scene.

Website

Strategia di marketing digitale e performance per una generazione lead puntutale

We flanked the branding project with a timely international SEO and performance marketing strategy, aimed at generating qualified leads on specific areas globally. In 2 years, traffic to the website increased by over 180%, tripling conversion and organising specific internal lead management paths.

To this we integrated a content strategy on the email marketing side, with specific targeted lists, where we achieved open rates of over 55%.

Social Media Strategy

Mockup Iphone X bianco

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