Footer Wine

Footer 2.0 – Reimagining our "Col Fondo"

Naming, Packaging

Footer was born a few years ago from our passion for wine made the right way, and from research projects that allow us to experiment and keep creativity alive.

We wanted to create a wine that could also speak the language we use every day: digital. Nomen omen: Footer—the bottom of a webpage… and the sediment at the bottom of the bottle!

Because experimentation can’t stand still, the project evolved: the name stayed, but the label was completely redesigned. Printed on a coated paper made specifically for the wine industry, it pairs finishes that are beautiful to look at and to touch: “FOOTER” in gold foil at the bottom (a footer in the footer—almost literally) and “col fondo” in raised UV varnish. On the left side, small icons appear, almost like a navigation menu: elements from Palazzina Creativa’s identity. And then, of course, there it is: the pixel pattern.

Here, the label isn’t just a graphic—it’s a system: one single source artwork (a large “carpet” of pixels) and variable data printing that generates a different result every time. How? By printing on HP Indigo and leveraging database-driven variable data logic together with the Mosaic plugin, to define which parts stay fixed and which parts are treated as variable data. That’s how we achieved a dense, recognizable top section and a bottom section that changes—where the pixels, as they fall, always land differently at the base… just like in the bottles.

That’s why every Footer is a unique edition: the label that can’t be missing from any respectable cellar.

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