F.lli Rossetto – Alibaba

Italian comfortable seating



Products for living: for over 65 years F.lli Rossetto has been producing semi-finished polyurethane products for furnishing, always ensuring high standards of comfort. For F.lli Rossetto we dealt with the company's presence on the B2B e-commerce platform Alibaba, with the aim of reaching new international buyers. Palazzina Creativa is Alibaba.com Expert and Associate Partner.


From the company profile to the store creation

We first set up the company profile with information relating to the company and products, then loaded all the items. Before loading them we ran a keyword research, so that the product pages positioned best in the search engine. For each product we filled in a complete and detailed description, customizing it according to the product category. The result was the creation of a minisite – an online store to reach new buyers interested in F.lli Rossetto products.


To reach potential customers quickly, we developed an advertising campaign with the aim of positioning first for the searches containing keywords relating to F.lli Rossetto products. We used the KWA tool, which allows better positioning in search results by showing KWA ads first for both internal and external traffic to the platform.

Managing buyer inquiries

We also assisted the client in managing buyer requests on Alibaba. Since these inquiries represent the first contact between the company and potential customers, we supported F.lli Rossetto to ensure that the responses are complete with all the information, from product details to the company's services.